[NAME] is a Miami-based non-profit press and curatorial platform co-directed by curators and editors Moreno and Zuluaga. Since its founding by Moreno in 2008, [NAME]’s publications and ongoing archival and research initiatives have focused on practices often marginalized within dominant art and design histories.


Performance view, Max Delgado, Offil Echevarría, Ernesto Leal, and Ariel Serrano (ex-members of the artist group ARTE CALLE), El mundo de los animales (The world of animals), 1987, Havana, Cuba. Unauthorized street performance. Courtesy the artists.  

Migrant Archives is [NAME]’s online and physical repository for archives that cannot be housed in their places of origin due to political reasons or a lack of infrastructural resources, such as material related to ephemeral artistic practices of 1980s Cuba. Organized collaboratively with urban geographer Stephanie Wakefield, Practices for a Thawing World is a long-term Miami-based and globally networked lab which produces field guides for engaging with rapidly changing global conditions. 

Mamie Holst, Landscape Before Dying (Elsewhere), 2009–2011. Acrylic on canvas. Courtesy the artist.  

With a newly established gallery in West Miami, [NAME] now aims to expand its commitment to preserving and communicating artistic legacies connected to Miami by making its developmental processes public. Forthcoming exhibitions will depart from the research stages of their publications and projects, and unfold over several iterations. Exhibiting artists will include Southwest Florida-based painter Mamie Holst (Summer 2023); Miami-based painter Cynthia Cruz (Summer 2023); graphic and narrative artist, painter, and sculptor Dennis Balk (Fall 2023); Chilean American painter and early adopter of computer-aided design software Enrique Castro-Cid (Spring 2024); and Cuban-born multidisciplinary artist Consuelo Castañeda (Fall 2024).


Barbara Kruger, Girl, Don't Die for Love, 1992. Offset lithograph. Commissioned by Visual AIDS for Day Without Art. Courtesy the artist and Visual AIDS, NY. 

Moreno and Zuluaga are also currently working on two collaborative publication projects for 2023. With Visual AIDS, [NAME] will co-publish a text that documents the lasting impact of Day With(out) Art, Absence / Presence: 30 Years of Day With(out) Art in Summer 2023. With Cuban American artist Rafael Domenech, the Institute of Contemporary Art at VCU, and the Miami Book Fair, [NAME] will produce a series of publications and accompanying programs that track emergent tendencies in the cultural field related to anti-extractivist and climate struggles.
Gean Moreno is Founder and Co-Director of [NAME]. In addition, he has served as the Director of the Knight Foundation Art + Research Center at ICA Miami since 2016. He has organized exhibitions dedicated to the work of Hélio Oiticica (2017), Terry Adkins (2017), Shuvinai Ashoona (2022), Larry Bell (2019), Ettore Sottsass (2019), and others. He has contributed texts to various catalogs and publications, including e-flux journal, Kaleidoscope, and Art in America. He was on the Advisory Board of the 2017 Whitney Biennial and the 2018 Creative Time Summit. He edited Real Abstraction and Contemporary Art, an anthology that Verso released in 2019. He is currently Visiting Associate Professor at Florida International University.

Natalia Zuluaga is a curator and editor based in Miami, Florida. Since 2014, she has been the Co-Director of [NAME] Publications. In 2021, with Gean Moreno, she established the Migrant Archive initiative. She previously served as the Artistic Director at Oolite Arts (formerly ArtCenter/South Florida) where she led their exhibition, residency, and artist opportunities initiatives including A.S.T: Intertidal; The Recalibrated Institution (co-organized with Victoria Ivanova and Armen Avanessian); and Parallax Drift: The Program for Applied Artistic Research. Collaborative projects include Novo Pan Klub in collaboration with Materia Abierta, Mexico City; SupraCitizenship: Future of Demonstration, Vienna, Austria; and Public Displays of Professionalism. Zuluaga has been a guest editor for Shift Space 2.0 (2022); a Critic-in-Residence for the Great Meadows Foundation (2019); as well as a visiting lecturer at the Pacific Northwest College of Art (2018) and Florida International University. She received an MA from the Center for Curatorial Studies, Bard College.
Gean Moreno, Natalia Zuluaga
[NAME] Publications
  • Miami, FL
  • $75,000
Three-year funding


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Gean Moreno, Natalia Zuluaga. [NAME] is a Miami-based non-profit press and curatorial platform co-directed by curators and editors Moreno and Zuluaga. Since its founding by Moreno in 2008, [NAME]’s publications and ongoing archival and research initiatives have focused on practices often marginalized within dominant art and design histories.


Performance view, Max Delgado, Offil Echevarría, Ernesto Leal, and Ariel Serrano (ex-members of the artist group ARTE CALLE), El mundo de los animales (The world of animals), 1987, Havana, Cuba. Unauthorized street performance. Courtesy the artists.  

Migrant Archives is [NAME]’s online and physical repository for archives that cannot be housed in their places of origin due to political reasons or a lack of infrastructural resources, such as material related to ephemeral artistic practices of 1980s Cuba. Organized collaboratively with urban geographer Stephanie Wakefield, Practices for a Thawing World is a long-term Miami-based and globally networked lab which produces field guides for engaging with rapidly changing global conditions. 

Mamie Holst, Landscape Before Dying (Elsewhere), 2009–2011. Acrylic on canvas. Courtesy the artist.  

With a newly established gallery in West Miami, [NAME] now aims to expand its commitment to preserving and communicating artistic legacies connected to Miami by making its developmental processes public. Forthcoming exhibitions will depart from the research stages of their publications and projects, and unfold over several iterations. Exhibiting artists will include Southwest Florida-based painter Mamie Holst (Summer 2023); Miami-based painter Cynthia Cruz (Summer 2023); graphic and narrative artist, painter, and sculptor Dennis Balk (Fall 2023); Chilean American painter and early adopter of computer-aided design software Enrique Castro-Cid (Spring 2024); and Cuban-born multidisciplinary artist Consuelo Castañeda (Fall 2024).


Barbara Kruger, Girl, Don't Die for Love, 1992. Offset lithograph. Commissioned by Visual AIDS for Day Without Art. Courtesy the artist and Visual AIDS, NY. 

Moreno and Zuluaga are also currently working on two collaborative publication projects for 2023. With Visual AIDS, [NAME] will co-publish a text that documents the lasting impact of Day With(out) Art, Absence / Presence: 30 Years of Day With(out) Art in Summer 2023. With Cuban American artist Rafael Domenech, the Institute of Contemporary Art at VCU, and the Miami Book Fair, [NAME] will produce a series of publications and accompanying programs that track emergent tendencies in the cultural field related to anti-extractivist and climate struggles.
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